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In addition to seeing a traffic increase, Saramin saw the quality of their traffic improve. Read the case study. After the launch of JobPosting structured data, Google organic traffic to ZipRecruiter job pages converted at a rate three times higher than organic traffic from other search engines.
Check out what's new on Google Search Central Find out the latest Google Search news, including recent announcements, upcoming events, changes to documentation, new videos, and podcast episodes. Learn what's new. Monitor, debug, and optimize your site with Search Console Search Console is a tool from Google that helps developers, website owners, and SEO professionals understand how their site is performing on Google Search. URL errors, on the other side shows a complete list of specific links that Google had problems crawling.
You have data split among two categories representing two types of Googlebots - Desktop and Smartphone for GoogleBot-mobile errors that do not occur on desktop. Furthermore, you will be able to view graphics on two cases:. You can also order the list by the response code the Googlebot received while trying to crawl the page Response Code , or by the date in which these issues were detected.
If you feel there are too many pages with errors displayed and need to find a certain page, you can make use of the Filter box. You can type a word or a part of the word that is contained within the URL that you are looking for and it will automatically display only the links that include it. It may be the instance that Google sends you a message about certain errors it discovered, on your site. This helpful option has to be activated by linking your personal email with the Google account.
While in the Email notifications menu, you can select the type of issues you wish to be alerted about and the capability to select the email, where you want to receive the messages. Google Webmaster Tools provides accurate data regarding the number of impressions, clicks, click-through-rate and average position. The feature that helps you view all this data is called Search Queries and you can reach it in the Search Traffic category in the left menu The data is split into two main categories:.
The table of queries can be seen in both basic view, and advanced view. In order to exploit this data to the maximum you can download the table or the chart data in a CSV or Google Docs file. You may be alerted if your site deals with issues like hacks, SQL injections, content injections, malware code injections and so on, as well as suggestions on how to address these problems.
Regarding the ways in which Google displays your page in search results, there may be an overwhelming amount of details. You can use this window to get an idea on how your page might look in the SERPs and inform yourself about the decisions you need to make in order to optimize your appearance in those elements.
Clicking on any of these elements will reveal a snack fact structured in two parts:. With all these data at your disposal you can do some interpretations and analysis to find out more information regarding what measures you can take to resolve issues and improve performance. The analysis should begin with enquiring the information from the Search Queries viewer, that you can find in the Search Traffic section in the left menu.
The data provided in this feature is from the last 90 days. By default they are all set to show you all data, but you can personalize your statistics:. This detailed view gives you all the details about the query, and the most efficient pages you have for that keyword.
As a final note, all this queries and page data can be saved and downloaded as CSV or Google Docs format. Valuable information regarding the keywords you use in the content that you create, will be found in the Content Keywords section of the Webmasters Tools. From this data you can figure out if your site is going in the desired direction. There must be a constant watch over your own site and pages, but you also need to keep an eye on other sites that link to your site. With the help of this link viewer, you can see an overall number of links, what websites link the most and what pages from your site are most linked.
In the lower part of this feature, you have a list with all the tags used to describe the links to your site. For a more detailed analysis of your backlinks, try the professional tool by cognitiveSEO , which is accompanied by case studies and an array of resources. From here you have access to some basic knowledge about other websites that link pages from your site. Regarding the data available in this basic form, it can be broken down into 4 main areas of interest:.
You can order these domains by the number of Links or the number of Linked pages. In the top right corner you have a button which lets you choose how many domains should be displayed on a page, which is set by default to show 25 rows.
The main reason as why you should care about downloading a list of links is that you can use it for disavowing harmful links that you couldn't remove or to keep a track on when you obtained and when GoogleBot crawled the new links, due to the fact that Google timestamps those links.
Unnatural links are a dreaded plague! That means some links pointing to your site have been detected as artificial or malicious. The result may be a manual action taken against your site that renders your site obsolete. As a solution for this problem, Google recommends that you go to the Links to your site and download the list with all the links. Then you need to check all the links in the list for guideline violations and ask site webmasters to remove the faulty links or to disavow those links.
This process of browsing through so many links may be laborious and painful and finding the rotten links may take a long period of time in which your website drops from search results.
Disavowing links helps you to, among others, remove penalties given via manual actions. If you submit a disavow request, Google will handle those links the same as if they were tagged nofollow. Managing your internal links is one of those tasks that sometimes gets overlooked.
This Webmaster Tools component gives you a overall view on how your internal link structure is constructed. Google believes that the pages on a website should be connected to each other. In the Target Pages section of Internal Links, you should have your most important pages, with the highest amount of links. In the basic version of Index Status you have a graph displaying the number of pages from your site that have been indexed by Google. This number can fluctuate as time passes and pages are either added or removed from the site.
To see an advanced version of the Index Status you need to click on the Advanced button. A variety of options from which to choose are at your disposal:.
Also be on the lookout for heavy fluctuations as these may indicate some problems. You need to be careful changing settings though, because too much change may drastically affect how Google indexes your site.
These two are considered parts of the same entry.
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